Friday, June 19, 2015 11:45:19 AM
DALLAS, Jun. 16, 2015 /PRNewswire/ --North American Cannabis Holdings, Inc. (USMJ) introduces The AmeriCanna Café, a new subsidiary founded on the results of an earlier pilot program.
The AmeriCanna Café is a destination beverage company designed to let consumers interface with trained staff to learn about the specific benefits of cannabis and to select healthy and refreshing cannabis infused beverages. The menu will include custom blended hemp infused coffee, cold pressed juices and smoothies in addition to carrying raw hemp seeds and other hemp infused foods. As state and federal law permits, THC infused beverages and foods will be added to the menu.
"Ex-Microsoft executive, Jamen Shively, will have some competition in becoming the 'Starbucks of [Cannabis],' said North American Cannabis Holdings CEO, Steven Rash. "We've learned a few things in our beverage pilot that we believe give us an edge in the cannabis destination beverage market, not to mention a pending acquisition that once finalized, we believe will give us yet another leg up."
The AmeriCanna Café subsidiary is expected to expand rapidly through a national franchise model accelerated by North American Cannabis Holdings'
1. Existing DuBe Hemp Energy drink distribution business,
2. Existing Hippie Butter joint venture, and
3. The previously announced pending acquisition of an existing, ten year old fitness café operation already serving nutritional food and beverages.
The AmeriCanna Café originates from one of a series of pilots starting back in 2013 under North American Cannabis Holdings' American Seed & Oil Company subsidiary established to conduct various pilots in the legal cannabis sector in order to explore a variety of high growth potential business opportunities.
The founders of the target acquisition come from a collection of nutritional experts, fitness consultants, and other fitness industry professionals that developed a nutritionally superior, sophisticated line of niche beverages. North American Cannabis Holdings has been working with the target acquisition over the last year to develop the cannabis destination beverage café concept. Completion of the acquisition is imminently anticipated.
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