Viratech Corp. (VIRA)

[moneybound24]

Jun 07, 2006 (M2 PRESSWIRE via COMTEX) -- Imperia Entertainment, Inc
(OTCPK:IPRE), is a company that our research team will be tracking over the
ensuing weeks. They recently came out with a significant corporate development,
causing a market stir. The BWR Research Team will continue to bring its
subscribers cutting edge research tools, and second to none customer service.

Imperia Entertainment, Inc, company which has emerged as a player in the area of
independent film production and distribution, once monopolized by the major film
studios, last week announced that President James Hergott has procured a
distribution deal with mobile content provider ROK Entertainment Group US.

The deal calls for Imperia Entertainment to provide content to a potential 225
million mobile users around the world. As part of the deal, Imperia
Entertainment will be one of approximately 25 content providers who will provide
content to ROK Group US that could be utilized on several potential phone models
available through Cingular wireless and T-Mobile plans in the US. The ROK US
service will be launched July/Aug of this year. Additionally, Imperia
Entertainment will provide content to ROK UK, which is already in operation, and
ROK China, which has access to an additional 200 million potential mobile phone
users in China.

Imperia Entertainment will provide its award winning "Autograph" series for
streaming starting July/Aug of this year. The streaming of "Autograph" will be
available through standard subscription, premium subscription and an on demand
format. Consumers will be able to stream content directly onto their phone if
they have certain models of phones available through Cingular wireless and
T-Mobile carriers in the US. Imperia Entertainment will also provide its
"Autograph" series and several of its current projects and movies through a ROK
media store. Content can be downloaded from the media store directly onto memory
cards within the cell phone. In this situation consumers will be able to
download entire movies, as well as possible movie extras. This service will be
available in the US starting Aug/Sept of this year and is already available in
the UK.

Yesterday, this company issued a Cannes 2006 preliminary report by sales agent
Patrick de Bokay. Imperia Entertainment is now making the contents of this
initial report public.

Executives from Imperia Entertainment, a PR team, sales agency, director,
producers and some of the cast were on hand for the 2006 Cannes film festival
and film market in order to promote the feature film "Say It In Russian"
(www.sayitinrussianmovie.com). The team was limited to only having a promotional
reel or trailer, as the film is still in post production, but the promotional
campaign was a tremendous success. Said Patrick de Bokay, sales agent, "We have
approached the key independent theatrical distributors from the major countries.
The promo-reel did its job of conveying the high quality of the movie.

The preliminary report went on to provide a professional assessment of the sales
forecast based on initial results at Cannes. This forecast ranges from
approximately $2.5 million to approximately $6.5 million in foreign sales. "It
is very difficult to have a fair estimate of the potential as of now, because
first we have to see the finished film, and it is also dependent on our ability
to close a U.S. distribution deal," said de Bokay. "Domestic sales are generally
equivalent to total foreign sales, depending on whether the film is positioned
as a theatrical film, which this film is being positioned as," said Executive
Producer and Company Chairman, Kenneth Eade. Imperia's president James Hergott
remarks: "I was pleasantly surprised at the estimates given in the preliminary
report, as they were in excess of my expectations. It seems that the trip to
Cannes has created a great foundation for future sales of this movie upon
completion of postproduction. The Cannes team did a fantastic job of raising
awareness."

The company's film "All That I Need" was positioned as a direct to consumer DVD,
for which foreign sales were estimated at approximately $240,000. In other news,
the company has given notice of a shareholder meeting for June 12th, at which
the shareholders will be asked for authority to amend the articles of
incorporation to effect a possible reverse split of the company's common share
capital.

Shares of Imperia Entertainment, are currently trading down over 12.50% on just
over 200 million shares as investors sentiment seems to have changed. The
company looks stronger then ever as the recent trip to Cannes created a great
foundation of future sales and partnerships. In response to numerous investor
inquiries regarding the board of directors' proposal for a reverse split to be
put to a vote of shareholders at a special meeting of shareholders on June 12,
2006. The BWR Research Team will continue to follow the market sentiment on this
company and numerous others.

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