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Wednesday, June 17, 2015 10:56:05 AM
I mean, ain't most of the demand where the sun always shines, the Latino culture is strong and where people are moving to, like Nevada, California, Arizona, Texas and Florida?
Aren't places like Sao Paolo, LA, San Antonio, Brisbane and Sevilla a little more relevant than Cleveland or Manchester?
Typically, people that live cold places don't feel like going much to the gym during the Winter months, but more inclined to play darts and pool, and have a few beers.
Where I live, in Miami, for whatever young people there are, they are probably buying these workout products at close to same rate all year long.
Latinos, are a huge part of the young population in the Southern States in America, and they cherish their roots.
So, how come no Latinos? and how come no San Antonio sponsorship versus Cleveland sponsorship?
I understand there is a strong bodybuilding culture in States like New Jersey, New York and Ohio, but I would assume that Southern California and Texas, with it's nicer climate, larger populations would offer more in sales potential. I might be wrong.
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