Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

the more happiness and the less friction in the buying process of snack products, the more sales.

The only benefit of letting all the protein bars look the same, and letting them look similar to Gatorade that got 3 different bars that almost look the same....is that you maintain a very uniform brand identity, in terms of colors.

However, Musclepharm is all over the map....with all sorts of new product lines....not doing much to protect the brand identity in general


I believe in happy products....and I have no problem with the hybrid line as such when it comes to powders.

When it comes to snacks and energy drinks, you gotta introduce a few more bright colors and make your products stick out a little further. Monster Energy and Quest Nutrition have both done it successfully.

You eat with your eyes as well....and some consumers may choose a product over another, not entirely based on a certain flavor, but based on a color of the packaging as well, that personalizes the preferences and identity of those consumers.

Humans are not entirely rational.