Marani Brands Inc. (MRIB)

[Matthew Berg]

Yes. Very misleading and deceptive statistics. Per capita consumption is not valid for determining size of market. To determine MRIB potential market size you must apply per capita consumption to population. And where does the Southeast rank on population? Not a single city in the top 10. Miami and Atlanta barely make the top fifty. Add up the top ten cities in the Southeast and you barely hit half the market size of LA alone. Looking at MRIB sales in their home city this does not bode well for MRIB on the road in the tiny Southeast market.

Nope. In fact the Florida market is tiny with little to no potential for MRIB sales. Given per capita spirits consumption and population, only Jacksonville and Miami make the top fifty on population at #12 and #44 respectively and per capita state consumption ranks 12th behind DC, Delaware, North Dakota, Alaska, Nevada, Wisconsin, Rhode Island, Minnesota, South Dakota, Colorado and surprisingly, number one on the list, New Hampshire.

It's all a moot point as MRIB has not been able to sell jack in their own backyard and the second largest market in the states. To think the Southeast offers anything but an equivalent failure is misguided nonsense. Just a false alternative to current failed operation attempting to offer hope where there is none.