Have to accept kiosk/mall stores exist.
Whether they comprise a viable business is an entirely separate subject. So far, the financials would indicate negative, with expenses far outstripping revenues for the kiosks, and the mall revenues hypothesized by one poster (nothing from the company on this) will produce minimal royalties..
Similarly, the ice cream existed -- it was just a bad idea to develop ice cream and sell it in a market where Baristas had zero brand recognition.
Also, I believe the k-cups existed at some point in the product development cycle (wouldn't be a picture of them unless they did). But again, one can argue with the business decision to expend resources on advertising a product which had no agreed distribution, and trumpeting as 'massive' a deal with a Mexico distributor who had no retail distribution lined up (versus the traditional method of announcing distribution with a 'lead' retailer). And of course, the promised April Amazon k-cup distribution never happened.
The reality show also existed, at least in pilot form; but again, the decision to expend resources on its creation, and showing in stealth infomercial mode at 0630 on a Saturday, a time when target market (younger males) would be asleep, on a network which would never carry it, did not indicate sound judgment, IMO.
So, you can believe that the company has simply made a lot of bad decisions, or that the decisions they have made have been focused on increasing short term pps as opposed to building a sound business. I do not know the principals personally, so I can't wager a guess -- but neither view offers a promising long term investment premise, although as Florida FH has suggested, there are frequently upside spikes in pps as initiatives are announced.
