NanoTech Entertainment Inc (NTEK)

[DavidRFoley99]

The 4K Movement is about a lot more than just pixel count. 4K Ultra HD has the following attributes that make it a far superior solution to HD, and it is why the industry is moving full force in this direction. While I disagree with the claims here that you cannot tell the difference when standing a certain distance away from the screen, I can backup my opinion with some details about why you can absolutely tell the difference from HD and 4K TVs at distance.

1) More Pixels. 3840x2160 versus 1920x1080
2) More baseline Color 10 Bit versus 8 bit available on most displays. Provides smoother gradients and less blocking
3) H265 (HEVC) vs H264 Better encoding algorithms allowing for less bandwidth usage while providing a better quality image.
4) HDR. Many sets are set to support HDR videos that provide a wider dynamic range, colors mastered in P3 instead of Rec 709, and a higher range of brightness (500 to 1000 nits on several models) This means that your brights are brighter, your blacks look black and not dark grey, and you have better contrast in the images.

HD has now taken the place of SD. Yes, HD will still be around, but Ultra HD video streams and the soon to start shipping Ultra HD Blu-rays will take over the market for high end content viewing.

How movies are remastered is crucial to take full advantage of this next generation of content delivery. 4K Studios has always been starting with 16 bit multi-pass HDR frames when re-mastering movies in order to provide the best possible 4K experience.

Much like the gaming industry experienced in the late 90's, when gaming consoles started to provide a better visual experience than arcade machines, we are experiencing a cross over in the consumer video space where the home viewer can now enjoy a better visual experience at home than is available in a majority of movie theaters.