I am long ECIG and want nothing more than this thing to take off but...
Am i missing something? Don't get me wrong, $12M in annual savings is nothing to sneeze at, but isn't the company bleeding $6-7M each quarter? Factoring in some increased revenue over the next couple quarters (speculative only until financials are released), it would still take at least until Q1 2016 before they are cash flow positive wouldn't it?
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