Until OLEDs are ready, says Yole, “QD-LCD technology will have a unique window of opportunity to try to close enough of the performance gap such that the majority of consumers will not be able to perceive the difference between the two technologies so price would become the driving factor in the purchasing decision.” Under this scenario, the analyst believes that QD-LCD could establish itself as the dominant technology while struggling OLEDs “would be cornered into the high end of the market.”
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