Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

This is not the same type of company as Musclepharm. So imo, Post Holdings acquisition of Dymatize remains to be a more relevant reference in determining the value of Musclepharm to a buyer....even if Musclepharm isn't any profitable company with own manufacturing, spotless reputation and cost effective marketing such as Dymatize.

Vega Sport operates in the plant based protein space. The company has been very successful with only a handful of products and only a handful of distributors. The marketing budget is a whole lot smaller than Musclepharm's as well, as it probably has done most of it's marketing through collaboration with relevant partners such as Lululemon and Whole Foods Market.

I've been watching Vega Sport for a while, and last year I considered entering the Yoga, Organic, West Coast kind of space with my own line....which never materialized though.

Vega Sport is like the Starbucks and Lululemon of the sports nutrition space. It's a very unique company imo.


British Columbia, Canada, Washington State, Oregon and Northern California have fostered many global brands, like Lululemon, Starbucks, Nike, Columbia, Apple, Facebook, Twitter etc....always with some minimalistic and highly focused brand identity, coupled with strong quality attributes.

Vega Sport could be another such brand.