NEWS! YAPPN & SHOPPIFY
NEW YORK, NY – May 28, 2015 – Yappn Corp. (“Yappn” or “Company”) (OCTQB: YPPN) a leader in real-time language technology and translation is pleased to announce that it is launching its Windrose Global Ecommerce (“WGE”) framework, allowing Ecommerce providers, developers and partners to offer vendors the ability to build once and deploy their active online stores in up to 67 languages, through a single store application. The first partnership with Yappn and Windrose will deliver a Shopify® app, available in Shopify’s® app store, by late-June.
Yappn’s WGE application for Shopify® is a Microsoft Azure® cloud recurring fee based software-as-a-service (SaaS) deliverable that is a combination of native Shopify® application (app) and a cloud-based portal enabling E-tailers to expand their reach into up to 67 different languages simply and easily, through an automated app install, without any development or computer programming experience. The Windrose app allows online stores to be viewed in multiple languages without the creation of additional Shopify® storefronts, making marketing, sales and support seamless and easy to both the customer and vendor.
The market for such an application is extremely large as demonstrated by the following statistics:
Emerging market population growth resulting in more non-English internet users
Growing global ecommerce market
Only 800.6 million of the 3.0 billion internet users surf in English*The market size of the global language services industry will rise from $34.7 billion in 2013 to a projected $47 billion by 2018**Projected CAGR of 5.72 percent over the period 2013-2018 in global language services market ***
Top Ecommerce growth markets do not speak English as native language (China, Brazil, and Germany growing at 32%, 15.5%, and 15.9% respectively in 2015)****B2C Ecommerce sales has grown from $1.2 trillion in 2013 to a projected $2.4 trillion by 2017****2015 will be the year that Ecommerce sales in emerging markets outpace developed countries. Asia-Pacific will have a 33.4% share of global B2C Ecommerce market versus 31.7% in North America****
Source: * Internetworldstats.com; ** Statista.com; ***ReportsnReports.com; **** Emarketer.com
“We are extremely excited by the opportunities that our new cutting-edge technology Windrose Global Ecommerce framework brings to the global marketplace.” said David Bercovitch, COO of Yappn Corp. “Our ongoing efforts are focused on enabling our customers to generate increased revenues by removing the last major barrier to true global Ecommerce, real-time automated language capabilities. We could not be more pleased to have our first framework rollout with Shopify®, a leader in the world of Ecommerce.”
Available in specific individual languages, or in combined language packs, along with online robust client portal features that allows, among other features, customized translation lexicons, industry specific terms, common domain and contextual libraries, management of “do not translate” lists, marketing, social media and customer care features, as well as analytics, the Windrose Shopify® app and Client Portal will enable vendors to create and maintain an ongoing enhanced, respectful customer experience for global online e-tailing.
The WGE Platform & Framework has been developed to seamlessly integrate with the industry’s leading online commerce vendors, partner programs, agencies and custom store developers, creating a single platform for major organizations to “plug into”, allowing customization for each system for the “last mile” being the technology between WGE and the online store or system. Yappn’s focus on framework, rather than individual systems and partners provides a more comprehensive, scalable approach to global integration with companies around the world.
The WGE Platform has advanced language and technology feature sets that create commercially applicable language instances, allowing vendors to offer a single storefront experience in multiple languages with capabilities from first-touch marketing and social communications, customer service, creating an end-to-end enhanced Ecommerce experience. This creates a global experience for both the vendor and customer in an efficient and effective environment, enabling complete scale of all online multi-lingual activities.
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