The two Paramount films were intended to be some sort of "loss leaders," a grossly miscalculated strategy, particularly when the active user base (meaning repeat customers) of the UF platform is generously estimated to be in the dozens at best.
UF fights an uphill battle as it is, since UHD TV's in the US remain a fractional percentage of the installed user base. Couple that will zero marketing, no targeted content strategy, horrid management and blowing their minimal wad far too quickly on the two Paramount films, and you're left with very little to show for the $1m plus they shelled out in minimum guarantees.
What I intended to say (in the stickied post, which was from me - don't ask, lost my old user/pass then found it again) is that while Paramount most likely asked for a majority of their MG upfront, I'm sure someone at NTEK figured out a way to wiggle around the payment schedules a bit by compiling and presenting some sort outrageous revenue estimates.
Regardless, once word got around Hollywood that they weren't paying their bills, they've been shut out. So even if they do raise some funds from the latest dumpage of new stock, and even if someone manages to keep DF's grubby hands out of the cookie jar, the studio crowd won't have anything to do with them.
Hence, now facing an even more horrendous lack of content once those two measly films drop off license, you see another misguided change of direction - the "look over here strategy" - either useless touts like Bolly fluff crap or obscure old libraries that drive zero platform growth/revenues, or complete non-events such as building a bug-riddled "app" for those 5K iMacs, hiring some film editor nobody's heard of, or acquiring some garage-tinkering app developer.
