22nd Century Group Inc (XXII)

[linuspop]

I was actually implying an entirely new product, having a different name and maybe taste profile than that of the Red Sun brands. However, in the near term, yes, just changing the language to entirely Spanish may also be effective, as well as management partnering with distributors in the domestic Latino market.

As for my Spanish, its not great. However, I have plenty of close friends (and an ex!) from both Spain and Central and South America. As a gringo, you learn very quicky that "Messi" doesnt mean dirty and disorganized, and "Futbol" has nothing to do with Tom Brady...and that's the way they like it.

I will note that the Spanish spoken in Central and South America is much more slang-based than that of Spain, so if I were management, I would be more interested in the way Latino's in America speak (ie, not "the King's English" from Spain). My email address is on my profile, but I think someone from management may periodically glance at this board...so they can probably decide if its a direction they want to enter into for themselves.