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Tuesday, June 02, 2015 12:47:21 PM
I don't think you have any understanding of the task in launching a consumer brand in what could be one of the most competitive and crowded spaces in the industry. We're talking tens of millions of dollars to even make a dent. I'd wager the Ciroc launch was in excess of $40 million and their profits would barely even put a dent in the MRIB deficit and debt. You just haven't run the numbers or understand the business. That was the mistake though. You assumed that there was a business. There never was. Not in 2009 and certainly not in 2014. Just props, stories, fabrications and manipulations to sell stock. I actually think Paul Fuegner tried to sell this crap but Margrit stepped in and put the kabash on it because he actually started to succeed but not at the business she envisioned which was stock fraud. He was spending money trying to sell vodka and to Margrit that was a waste of money. Pay stock promoters not advertisers.
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