Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

I liked the brand extension concept -- sports bar seems a natural, has worked for Hooters -- but agree with your view that BCCI is better off first trying it 'close to home.'

For example, in the Seattle area where they already have brand awareness and a Seattle Seahawks presence.

Given BCCI lack of cash, best shot is to go in with an existing sports bar operator who needs some 'oomph.'