Bebida Beverage Company (BBDA)

[FedUpToHere]

Flashback -- Anyone remember this oldie but goodie that appeared out of the blue on that bogus CNN site?

Monday, August 11th 2014: The Coca-Cola Company announced today that it will buy Bebida, the maker of Koma Unwind, for $736 Million in cash. Coke pursued Koma Unwind, which is also known as Bebida Beverage Company, to upgrade its portfolio of relaxation beverages, the sales of which have been growing much faster than soda in the United States in recent years. In a statement, Muhtar Kent the chief executive of Coke, said: “Bebida has built a great business with high-quality growth, as well as a strong pipeline of innovative products and brands. We envision even faster growth for Bebida as part of Coca-Cola’s enhanced range of brands for North American customers and consumers.”

“It’s the right play,” said Tom Pirko, president of Bevmark, a consulting firm to the food and beverage industry, including Coke. “When you look at what’s happening with Coke, they can’t innovate their way out. They have to buy their way out.”
In America, soft drinks account for 67 percent of the nonalcoholic beverage business, with bottled water making up 17 percent and other noncarbonated beverages, 16 percent, Beverage Digest said. But in 2013, soft drink volumes declined slightly while bottled water was up 14 percent and other non-carbonated drinks increased 16 percent.

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