Electronic Cigarettes International Group Ltd fka ECIGQ

[uksausage]

Debt and the fact they are losing $5m a month cash I operations.
It's great having revenues and even making a profit on the inventory you sell but until you are cash flow positive and not $17m a quarter negative you need debt to keep running.
The $41m loan contributed $5m in cash to compensate less than a month.
Wait to see results of Dans new strategy he wrote about - without details.
His track record. Says he could turn this around but it is going to be very tough.