Troops,
It has been a while since I have written anything in regards to Minerco, and I thought we would be past this stage by now, but I guess we aren't. Why don't we take a look back at some of the accomplishments that have been made the past few months.
1. Minerco increased its stake in Avanzar to 75% ownership,and even though Avanzar is on the small side, I think that it will grow with the rest of the company and become a tremendous asset.
a) We will profit not only from distributing VitaminFizz, but from sales too.
b) Ability to scout out new products for potential acqusition
c) Build relationships and alliances with other companies like the new one we just forged with Outlaw Energy. (I highly recommend reading about their CEO)
* The benefit that Avanzar will bring to Minerco as whole over the long run should not be understated, and this really does begin to bring value to Minerco and will continue to do so as they grow together.
2. Divests energy business properties. Not only did Minerco profit from this sale which will look good on the books, but it can also wipe its hands clean from that old mess and finally close the door on the 'old company.'
3. Expanding their distribution in SoCal with unified grocers. Unified grocers has operations all the way up the west coast to Seattle I believe, and this is Minerco's foot in the door for Northern West Coast Expansion.
Also, I am speculating, but I think Minerco wants to achieve 'critical mass' in Southern California to build up the cash flow. VitaminFizz will do the Heavy lifting and pave the way for Creamer, THC, and Island Style making it that much easier to get them into the established market instantly increasing SKU's. If Level 5 has an incredibly strong and profitable presence in SoCal it will make it that much easier for them to leverage their expansion.
4. The Herbal Collection, and if you know me, you know that I am not really a fan of this one, but then again I don't know too much about it at this point because the company hasn't given too many specifics. It just doesn't seem to fit with the other brands.
5. United Kingdom seems to be behind schedule, and I am really curious to see how this plays out. If they don't honestly have anything like this there, once Fizz catches on, it could explode. Time will tell.
6. Spring Break, what the hell was that all about? I thought there was going to be a 'targeted follow-up' or something.
7. Vanis did drop the ball by letting the cat out of the bag in reference to the potential up-list, and he also mentioned that we would see the OS go down a little bit, but we are still at 3.3 Billion, and if you're realistic you will know that this is our biggest issue which will have to be dealt with.
8. I am really curious to see what Summer will bring. I am sure promotions, advertising, and I really wish expansion, but I don't think that is happening just yet.
9. What this really comes down to are the Quarterly Numbers, and I hope this coming Q due in June 2015 brings us close to that One Million mark, but I also believe that it is going to take quite a few more to really get the ball rolling, and I am looking to Q1 2016 as a real tell.
We all have to keep in mind that this is a start-up company only in its first 10 months of business. Vanis and Ezra have accomplished quite a bit in a short amount of time, and most of what has been done has been nothing in which we have been waiting for. As with any company there certainly are a few issues, but Minerco also has enough in the pipeline and a team of industry superstars who are executing their game plan almost to a Tee from what was laid out on the 2014 CC.
So, if you're looking for a get rich quick scheme, I don't think MINE is for you, but if you have a little vision, patience, risk-tolerance, and the desire to actually invest in a start-up company, then MINE really might have the potential to become something in a few years time.
May the Force be with you!
