Nate's Food Company (NHMD)

[Jandrsn21]

The DD looks really solid, thanks for making that! I can't add or take away anything you said there. Seems like the best strategy, like I said online just isn't viable for the long term, but it may help boost sales to the point where retailers will pay attention. If you go into costcos with no sales and no advertising in place, your prospects for getting in are not very good.

I think incrementally building sales to justify each new phase is the smart path. Online sales are indiscriminate, any one can buy and no one needs to no the track record, so it is a perfect place to start. QVC may need to see proof of concenpt, proof that they can make money from this, so using online sales numbers to convince them makes that easier. Next you go to costco with the combined numbers and multiple marketing campaigns and a willingness to do in store demos and that will make the job easier to get approved.

The company is in green light status with regards to moving into retailers. The company already has the capability to meet the volume demand of the retailer’s source: Jan 30th CC. Communication is already established between Costco and Kroger. Nate would prefer getting into Costco first, this was the route he took with Batter Blaster. Costco Southern California and mimicking what was successful.

Do you get this info from a conference call? I can't find it in any pr.