SunHydrogen Inc (HYSR)

[UnlimitedPower]

In marketing it would be called creating brand awareness. It is powerful over the long term while the benefits are not always felt in the short term. Companies often try to remain "visible" by sponsoring certain events, superstars, or facilities in order to stay in front of the customer. They do this so it will be easier for the future customer to choose them "when" they decide to make a choice on which company they want to do business with when the time comes. If they don't do this then it is harder to make a sale.

These companies want to remain in the "cognitive set" when a decision has to be made. Think of the last time you needed to by anything, the first couple of options you thought of first are the companies that are in your cognitive set. These are the companies you will most likely go to first to satisfy your need.

HYSR gains more awareness among future investors when they put a piece out. This can help in the long term if the person is interested in buying the stock or buying the actual product in the future. The more they know about and read about HYSR the more likely they will do business them. People like doing business with people or companies they know. More communication by HYSR may serve to increase the awareness for people that know much about HYSR. Long term share holders know a lot about the company so we see some of these PR as fluff. To others new to HYSR, they may want to see all the efforts HYSR are taking to bring this transformational product to market.

I'm not sure that helps... but I tried during my morning break! lol