22nd Century Group Inc (XXII)

[Frankieshops]

Cool read,
"About 40 years ago, Russell was one of the first scientists to suggest that people "smoke for the nicotine, but die from the tar" – an idea that helped lay the ground for the NRT business of gums, patches, vaporizers and now e-cigarettes."

Seems like our low tar to nicotine cig would fit this mold very well. I have trouble keeping our products straight sometimes since we have such an extensive pipeline.
I like to think its like owning an entire market... like coffee. For example, You walk into 7-11 and there's a choice, decaf, regular, extreme caffeine. Xxii will be able to cater to everyone from light users to heavy pack/2pack a day smokers.