Electronic Cigarettes International Group Ltd fka ECIGQ

[SROCK72]

And with us retail investors holding less than 20M shares, our wants have become irrelevant...

This is why I proposed the idea of increasing the A/S now, so at least nobody is blindsided.

We need $100M - $150M in cash, plain and simple. When the NASDAQ up-list and corresponding IPO (which would have raised the $150M needed) went up in smoke the company went into desperation/survival mode (we know what happened next with the convertible debt). Now we are in a cycle of debt and cash problems.

Issuing shares brings in cash without increasing our liabilities. Immediately the balance sheet would be vastly improved (cash increased and current liabilities reduced) and then leadership can focus on increasing revenues and decreasing expenses (rather than continuing to focus on the terms of their next loan).

The type of debt they are entering into is dilutive (warrants by nature are dilutive so nobody can argue against this), so why not get it over and done with now?

The way I see things is the road we are on leads to either another R/S or increased A/S (eventually the fully diluted share count will be above 300M). I personally would rather get it over with now....then I could see a steady increase in share price over time.