Meta Platforms Inc (META)

[JohnCM]

Monetizing FB will continue to unfold.

With Instagram finally rolling out ads on its platform, and, just this month, making them actually clickable, Instagram should finally start monetizing meaningfully. This sort of thing is delicate, of course, as FB doesn’t want to see Instagram users flee from the service due to a constant barrage of ads ruining their experience.

Facebook knows a thing or two about managing the monetization of social networks, and it’s applying that experience to Instagram, where ads are rolling out slowly to its 300 million monthly active users.