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Re: None

Thursday, 05/21/2015 11:54:20 PM

Thursday, May 21, 2015 11:54:20 PM

Post# of 56636
Here is what the Letter says. It's all about the ROLLOUT OF THE NEW PRODUCTS. They have reviewed the entire product pipeline. Some of the OLD ones, planned by the old management are not going to be AS PROFITABLE as the current products.

"Currently, the company is organizing its ongoing rollout of its product lines to build a stable base which will aid in a continuing support of revenues for further growth. Over the next several months management will concentrate on providing products and services that will assist with creating revenues and proceeds for NGCG, as well as strengthening shareholder value. Management will slowly add in these additional products, careful not to interrupt the flow of the company’s current products.

Since we have had the opportunity to review the past quarter, we have taken an in depth look and evaluated priorities. Being smaller forces us to make more upfront decisions about what’s most important and what will enable us to deliver our goals quickly and with impact. That leads to some tough choices, but we won’t continue to pursue something that is an impediment to growth."


The bottom line: they are going to toss out some of the products, which were planed by the old management.

To me it's clear that they're not going to pursue the low cost/low margin products.

They're going after FEWER, but VERY PROFITABLE LINES, like:

Multiple flavors Hemp-Life - once it's developed and designed is easily MASS produced, easy to ship and to achieve a high margin.

Excuse
- design for VIPs or is going to make you feel like VIP so you'll be happy to pay the price.

THE NEW CEO IDEAS and his creative solution for marketing and distribution, using his existing connections are obvious to me.

The screw up with the Note was not Mr. Morrison doing.
We shall see in a couple days (the most) if the selling will dry up and the pps will go up.

What I see now are the fabulously packaged products being rolled out, the distributers are secured and the distribution is expanding.

The top of the line packaging and advertising SELLS.