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Thursday, May 21, 2015 6:32:28 PM
Mr. Charles E. Morrison, also known as Chuck, has been Chief Executive Officer at New Generation Consumer Group, Inc. since January 20, 2015. Mr. Morrison has more than 25 years of extensive marketing experience, including Account Director for Burrell Advertising Inc. where he was instrumental in developing McDonald's and Carnation's successful ethnic marketing programs. Mr. Morrison served as Executive Vice President and General Manager of Client Service - Dearborn at UniWorld Group, Inc. Prior to joining UniWorld, Mr. Morrison served as Executive Vice President and Partner at D.C.A., where he worked on such accounts as Daimler/Chrysler, Kmart, General Mills, Ameritech, Carson Products, Western Union and Miller Brewing Co. He served as Vice President of Multicultural Marketing for Coca-Cola USA, where he developed and managed domestic efforts targeting these growing consumer segments, with significant results. Under his leadership, Coca-Cola USA realized dramatic growth in volume, profit and share in all three major ethnic segments. He served in various Brands, Sales and Promotions positions with Proctor & Gamble and the Schlitz Brewing Company. Mr. Morrison serves as a Director at The Jackie Robinson Foundation Inc. An award-winning marketer, nationally renowned for his work, Mr. Morrison is the recipient of 18 CEBA (Communications Excellence to Black Audiences Awards), two Clio's, two Addy's and two U.S. Television Festival Awards. Considered a leader in the field of ethnic marketing, Mr. Morrison has been featured in numerous national media outlets, including the Wall Street Journal, Ad Age, Black Enterprise, Ebony, Essence, the New York Times, The Washington Post, The Chicago Tribune, and in several books.
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