Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

If you got $60 million demand but you can only meet $50 million demand from retailers, it ain't all that bad. It all depends on whether you get your credit and manufacturing situation optimized before some retailers sell out all of tub sizes and flavors of a certain product.

Retailers get an opportunity to clear the older inventory and alternative Internet players get an opportunity to win a transaction where they are lucky to carry something that is sold out elsewhere.

Musclepharm will have to focus on those accounts that provide highest margins, greatest potential, most loyal customers and where it got least slack in terms of not filling in orders.....like Walgreens, GNC and Costco....and downplay those retailers that aren't as important or where it got more slack in terms of not filling in orders.