Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

The branding and the sales organization is taking off.
That is one possible explanation to the backlog of orders, at the end of Q1.

The company has invested millions into the right packaging, brand identity and social media communication, as well as high profile endorsements and sponsorships.

For it's sales organization, Musclepharm draws from a pool of talent from GNC, Bodybuilding.com, Sportika Export, EAS and Arbonne International.

It has not been cheap building up such a branding and sales organization, but it has probably been working.