Apple Inc (AAPL)

[roni]

Also, Matt, if Apple were to do that it would lose pricing power. Now it has desktop computers that range in price from $799 (monitor and G4 chip included) on up. It has laptop computers that range in price from $999 up. I would suggest that this is adequate. Would I like to see the eMac for $699--frankly, yes, but it is not going to happen yet.

One of the big problems for corporate proftis in today's environment is that they do not have much in the way of pricing power. Apple should not give away what it has, particularly given the fact that its net profit margins have, I have read, been not much more than the money earned on that 4.x billion dollars in cash and cash equivalents that it has.

Ron