Minerco Inc (MINE)

[End Game]

OK future, so I assume the distributor's profit margin is built into the difference they pay the producer/owner and what they sell it to the retailer for...correct? It would seem the distribitor is taken a larger risk on whether the products sells in the stores. But, I guess all win if product sells. I guess that's why some retailers start off with small orders, until they see how well the product does?