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Thursday, May 14, 2015 9:27:48 PM
DEFINITION of 'Goodwill'
An intangible asset that arises as a result of the acquisition of one company by another for a premium value. The value of a company’s brand name, solid customer base, good customer relations, good employee relations and any patents or proprietary technology represent goodwill. Goodwill is considered an intangible asset because it is not a physical asset like buildings or equipment. The goodwill account can be found in the assets portion of a company's balance sheet.
Read more: http://www.investopedia.com/terms/g/goodwill.asp#ixzz3aANEl2RS
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