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Thursday, May 14, 2015 11:03:16 AM
Pretty much Musclepharm forwarded the energy drink project to some advertising agency with no name yet. The advertising agency designed the can and put a Musclepharm logo sticker where a product name was suppose to be.
Musclepharm is completely out of ideas I suppose. It would be like Coca Cola naming Fanta and Sprite, Coca Cola Orange and Coca Cola Clear.
I only see Gatorade with such a no name strategy for it's Whey Protein Bar...that is called Whey Protein Bar....Gatorade is a little different than Musclepharm though by not having tons of different products and lines.....I think the more you stretch the brand, the more you need product brands.
Whey Protein Bar is also a little more descriptive than Energy Sport.
Energy Sport is not a name.
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