Bravada International Ltd (BRAV)

[baronius]

It's not just as simple as saying more sales is better. Who cares if sales doubled, but ad costs tripled? Making more while spending less isn't some new formula to show brav in a better light, that's just normal business. A million in sales would be great, but not if you have to spend 800k to get it. I'd rather have 400k in sales with 100k in ad spending. Picking 1 number to look at doesn't make any sense, it's all about the bottom line. No spending money on worthless commercials and b-list celebs.

I definitely don't think q1 will be better than q4, but if the bottom line is better than q1 2014, then I'll be happy. There will be no measure of success concerning brav until they are actually profitable, and that will likely take years IMO. In the meantime, I just want to see that it continues to move in the right direction. Slowly, of course, but none of us is in any hurry are we?