Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

Very positive about mall store expansion for BCCI.

Company makes $25K per store up front -- but the real revenue is in ongoing royalties.

I don't like the 'split brand,' however:

- racy attire, drive through, coffee kiosks

- costumed, family theme, restaurants

The company has already seen some 'negative publicity' in Pennsylvania, as news outlets doing their 'due diligence' (unfortunately, aided by Mr. Henthorn quotes) spoke about 'breastaurants,' and 'scanty attire.' BMOC had to do damage control.

Given the unprofitable nature of the kiosks ($0.50+ in operating losses per $1 of revenue -- but Q1 15 still not out) -- and failure to gain ANY franchise traction (minor exception, SW FL JV but even there, third store didn't open as announced), perhaps the company will elect to shut them down as their leases come up for renewal, in order to have a 'pure' brand.