I think you are right. Until he can step up and be the CEO who can deliver on what he said he was committed to doing with Nulief and their CBD Initiative, he doesn't deserve the Mister. If he doesn't have the insight to see what the market wants and continues to put Bikini Ready ahead of Nulief and their CBD Initiative, he doesn't deserve to be the CEO either, imho. He has let all his shareholders down with their Nulief Launch Event that resulted in Nulief being rolled out to a single dispensary and a complete disappointment, especially after announcing the Bikini Ready promotional campaign last week that sent the share price in a free fall ever since.
The fact that this sell off was due to the Bikini Ready news last week should be more than enough to wake him up to stop spending money foolishly on what the market doesn't care about. No CEO can be that stupid to not notice this by now. 14 Bikini Ready PR's in the past year that have done more harm than good for the share price is more than enough to make some big changes, starting with Kras. I gave him every opportunity to step up and do the right thing, but he has yet to prove that he has what it takes to be a successful CEO. He publicly stated he was committed to the expansion of Nulief, but has yet to prove it with Nulief only available in a single dispensary since the big launch event.
Kras with his "Too hot to date" Bikini Ready TV ad and his YouTube video for Nulief are two examples of some the worst promotional materials I have ever seen. They really need to take that Nulief video off YouTube, because it cheapens the brand to make it look like it was developed in some smoke filled head shop. What the hell was he thinking? The weird music, strange smoke, and a camera closeup of his bald head that panned down to his nose, should be more than enough reason to delete the embarrassing video. Thankfully they did another Bikini Ready TV ad and a Nulief video that were much more professional, but what does that say about his ability as CMO and President? If Mike James wants to be a successful CEO he has to step in and make some big changes before it's too late, imho.
Cheers!
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AI
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