The simple answer is never simple, but trading strategies, timeline, risk tolerance, etc. all play a part. You have to remember, that normally when a company/individual receives shares for dilution, they have gotten them at a huge discount and are already making a healthy profit - they are not paying for them or trading on a 1:1 basis (again, my understanding). GLTA and Go BTZO!
What do I know - I'm new around here...