Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

'Split brand' problem --denied by some-- again appears.

Mr. Henthorn talks about bikini-clad baristas, which is consistent with DD a newspaper might do by googling 'Baristas,' while BMOC is trying to establish a more family-oriented brand in the malls.

“Baristas, in the malls, will mean more than just Baristas world famous Coffee served by costumed staff,” Lehr commented, explaining “BMOC Partners has negotiated and will continue to negotiate supplier arrangements that will allow Baristas to make its mark in the family quick serve business.”

I have a recollection of a prior post where a BMOC individual attempted to diffuse Mr. Henthorn's attire prediction, as it did not go over well in this part of Pennsylvania, but I could not find the post.

I had hoped a poster -- or perhaps local news coverage -- might provide pictures of the costumes at an open mall store to provide, but it hasn't happened yet.