Electronic Cigarettes International Group Ltd fka ECIGQ

[SROCK72]

They could file earlier though, so maybe they get it out by Friday.

This delay isn't going to help the share price this week...

"Recent research supports the idea that NT 10-Qs have a negative effect on share value, as one might expect. A paper by Bartov, Defond and Konchitchki, for example, presented evidence that late filings are correlated with negative market reactions. Interestingly, the negative share price reaction tended to be more dramatic for NT 10-Q filings, particularly when the reason for the delay was related to accounting issues.

One reason that late quarterly reports may be more significant is that they contain less information than a 10-K and aren’t audited, and therefore should be easier to file. The relative simplicity of the filing leads to questions about the reporting company if they are not able to meet these fairly minimal requirements. Are the company’s controls effective? Are there accounting issues? Are the personnel inadequate? These are just some of the questions an investor might have."