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Samsung's Application Processors Power HP's Newest iPAQ PDAs


SEOUL, Korea, Jun 23, 2003 (BUSINESS WIRE) -- Samsung Electronics Co., Ltd., a
leader in semiconductor technology, today announced that its ARM9(TM)-based
S3C2410 application processor solution has been designed into two of Hewlett
Packard's newest iPAQ handheld devices. The S3C2410 was selected for its ability
to lower power consumption and deliver optimum performance in the newly
announced h1930 and h1940 iPAQ models.

The h1930 model features the 203 MHz version of the S3C2410, allowing HP to
offer a value-driven PDA with a great balance of performance and power
consumption in a form factor that easily fits into a pocket. For the h1940, the
266 MHz version of the S3C2410 supports premium performance through increased
processor speed and a faster 133 MHz memory bus. The S3C2410 also enables very
appealing end-user features on these iPAQs such as color LCD display support,
SD/MMC/SDIO, USB host and device, and touch screen interface.

"The Samsung S3C2410 product line provides a great combination of performance
and power consumption," said Cindy Box, director of marketing, HP handhelds. "We
are extremely pleased to offer the performance characteristics of Samsung's
processors in the sleek 1900 series HP iPAQ Pocket PCs."

"The S3C2410 allows seamless interoperability between Microsoft Windows Mobile
software and the applications developed for the operating system," said Dr. Yun
Tae Lee, vice president of SOC R&D Center at Samsung Electronics. "We look
forward to continuing work with leading OEM companies like Hewlett Packard to
help bring next generation, feature-rich mobile computing solutions to the
consumer and enterprise markets."

Developed around an ARM920T CPU core, Advanced Micro-controller Bus Architecture
(AMBA), compiled memory and Harvard cache architecture with separate 16KB
instruction and 16KB data caches, the Samsung S3C2410 presents an efficient,
fully static design solution that is suitable for low-power applications such as
PDAs and smartphones. The S3C2410 also interfaces to high density NAND flash
memory and includes a host of peripherals in a small 14x14 mm package that is
only 1.16mm in height. The fully featured S3C2410 delivers optimized CPU
performance while saving design space and eliminating the need to configure
additional components.

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor,
telecommunication, and digital convergence technology. Samsung Electronics
employs approximately 70,000 people in 87 offices in 47 countries. Samsung
Electronics is the world's leading producer of advanced semiconductors,
TFT-LCDs, CDMA mobile phones, monitors and VCRs. Samsung Electronics consists of
four main business units: Device Solution Network, Digital Media Network,
Telecommunication Network and Digital Appliance Network Businesses.

The Device Solution Network specializes in semiconductor and TFT-LCD display
products for industrial, mobile and advanced computing applications, offering a
full line of key solutions of DRAMs, SRAMs, Display Driver ICs, Smart Card ICs,
TFT-LCD panels and Flash memories. The Device Solution Network operates 11
overseas sales subsidiaries and mass production facilities to maximize on hand
customer support. For more information, visit our website at
http://www.samsungsemi.com.

Samsung Semiconductor Inc., a wholly owned U.S. subsidiary of Samsung
Electronics Co., Ltd., is located in San Jose, Calif. More information can be
found at http://www.usa.samsungsemi.com/.

Samsung Semiconductor Europe, a wholly owned subsidiary of Samsung Electronics
Co., Ltd., is headquartered in Frankfurt, Germany and London, UK with sales
offices all over Europe. More information can be found at
http://www.samsungsemi.de

Note to editors: ARM is a registered trademark of ARM Limited. Other product or
service names mentioned herein may be trademarks of their respective owners.

SOURCE: Samsung Electronics Co., Ltd.