Blum Holdings Inc (BLMH)

[Lavatime]

What makes an industry leader?

Vision: A footprint in not just one new market (cannabis) but a really specific segment of core advocates (concentrates) with safe and toxic free products (EG too!)

Location: An industry hub with a strong underground presence provides the benefit of staying ahead of the trend game… the Bay Area provides this hub and IVXX is located smack in the middle

Grass Roots: Connecting with long time industry players who have a strong reputation in the core advocate community

now let’s look at TRTC and IVXX (a household name)…

I recently went to grab some concentrates at Blum and was happy about a few things…

1. Although the box packaging was beautiful, I did mention a few times how it was a waste of material. I am happy to report that the packaging is less wasteful now with grams coming in paper pouches and the rubber cases, and no external box. Now if they could just jazz up the rubber cases with a colored background like in the original media shots of IVXX packaging, that will be enough for it to pop off the shelf like it did with the previous box packaging…

2. There are a few new flavors, and it seems like the lab is pumping out lots of new varieties and strains… in case you haven’t seen the site, check out these mounds of yum… http://instagravity.com/thebrainbehindthebud

3. On the last round I bought some of the Cookie Fam Concentrate… why is this important? Well Girl Scout Cookies is a Bay Area classic and lots of places are knocking off the strain. Not only is IVXX aware of this issue, they are now “Cookie Fam Certified” see the attached image…

Why is being Cookie Fam Certified important? Well it shows that they have the connections to get the official strain in their lab. For those who want to research the GSC phenomenon, follow this link… https://www.leafly.com/news/strains/strain-highlight-cookie-fam-certified-girl-scout-cookies

“On the hunt for the illustrious GSC, the Leafly Explorer returned over 30 locations in my area that had it on their menu. However, Cookie Fam will tell you very few locations have true Girl Scout Cookie genetics. Most are bag seeds that have been grown out or are knock-offs feeding on the GSC brand. Cookie Fam has recently started certifying their harvests with a hologram sticker so you know that you have the real Cookies in your stash jar.”

So there is that…

But you would expect a household name to be able to get the best, most sought after strains... seems like the core cannabis industry believes in IVXX as well… the rest of the market will catch up eventually.

good luck to the longs…

Go IVXX, Go TRTC!