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Sexton O Blake

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Sexton O Blake

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Sunday, 05/28/2006 5:18:07 PM

Sunday, May 28, 2006 5:18:07 PM

Post# of 19037
FP - I want some mad cow diseased meat.. ok well maybe just the stock MCD.

In May 15 BW, they talked about the huge makeover the golden arches are under taking. About 3-4 years ago they did some sprucing but this is on a much larger scale - all restaurants - with arm chairs; stools; LCD TVs; wifi and different areas within the restaurant to appeal to different ages (kids; teens; adults).

Franchisees are balking at the costs. Talking about 30000 locations.

Goes along with the premium subs and coffee. (Yup - premium coffee + wifi = direct competition with Starbucks).

Been watching a while - they haven't gone too far since their CEO died unexpectedly - and have been down sharply lately (since high of $36).

Thoughts? What does IBD think?

S


"When you have to shoot, shoot. Don't talk."
Tuco (The Good, the Bad and the Ugly)

"An umbrella with holes is better than no umbrella at all."
Dr. Alexander Elder on using stops.

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