I am happy with the deal. $41 million at 12%, payback doesn't kick in until 10/2016. Lenders immediately get 157.7 million warrants at .45 per share (exercisable for 7 years).
The .45 warrants are a source of funding for the future. Every time they exercise the warrants and sell the shares, they will give ECIG the difference directly. So if they exercise 1,000,000 warrants at $1.00, ECIG gets $450,000. Or they could hang on and not exercise any and wait for a big payoff in a couple years.
Some very big players now in this deal.
Millstone