Baristas Coffee Company, Inc. (BCCI)

[BobSinCA]

All I am saying about dilution, is that investors should factor it into their investment decision -- and are doing so.

The 10-K released APril 15 contained 'new news' on this subject: 120M shares have been promised to the two principals in employment agreements signed March 1, 2015 (10M/year starting in 2009), to be issued 'when shares are available,' which I think we all agree will happen at some point.

So, the way pps works (aside from 'promotion'):

- The market calculates a' value' for the company based on discounted future cash flow adjusted for risk

- pps = value/shares

Thus, IMO, the BMOC news should be increasing pps, but the news of increased shares is working in the opposite direction. Net of the opposing impacts -- a slight downdraft on pps.