very little of the 500K units will sell through Walmart and other retailers
and STOY only gets a low royalty and only upon the sale to the consumer
The CEO stated within the release, "I'm certain this is the first of many orders on this scale". Based upon how Walmart and other large scale retailers typically order, you should expect to see many other large orders to follow very shortly. I hope this helps to clarify your misunderstanding.
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