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Wednesday, April 29, 2015 4:06:49 PM
It is better to close 2015 with $1 million profit and flat sales, than closing with another $70 million increase in sales, and a fat loss.
Somehow, Musclepharm gotta defend the sales that define it as a company though, like the sales of combat and assault powder products....to an extent that the company doesn't lose relevancy to consumers.
I would not lower the price, but work on the things that convey trust in the market place like quality and more open communication.
Quality is not something that is entirely tangible, but it's intangible as well...like the extent to which your product is endorsed by credible athletes, doctors and nutritional experts as well as backed by credible science.
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