Muscle Pharm Corporation (MSLPQ)

[TheExpertHimself]

the beverage segment has always been a priority for VPX, but the company never made it big in any product category.

What is left now for VPX is a small fraction of the Energy drink market in South Florida as well as some sales through specialty retailers.

If Musclepharm can reach sales of $15 million over the next 12 months, I'm happy....even $6 million revenue would make me happy.

The chance of Musclepharm selling for $50 million the first year is quite unrealistic with the current sales and marketing team and the current financial resources.

Right now, it seems like the company got an edge within the product categories of supplements, powders and protein bars....that are core to it's brand identity, more than RTDs.


Among protein companies, it's only got Cytosport and Premier Protein that sell protein drinks on a larger scale, with both of them being backed by multi billion dollar companies.