Muscle Pharm Corporation (MSLPQ)

[JimmyJams]

They are closer to $30 at retail right now.

http://www.bodybuilding.com/store/musclepharm/combat-crunch-bars.html?searchterm=combat%20crunch

While you're right they may be in the $16-$20 range for rev, I think they're making ~40% margin on each box. I can't imagine that they are paying more than $9-$12/box which only gets better with scale.

This may be the single hit product that pulls them out of the lull.

Which is why it is super important for them to capitalize on its initial success and why I'm not against the Cavs marketing. This has a chance to be a superstar product and they need to ride that wave.

CoCoProtein (definite miss) and Energy Drink (trending to be a miss) can potentially ride the wave of combat crunch success.