Muscle Pharm Corporation (MSLPQ)

[jeff_green]

A: The Cavs deal says it is for "only select Cav home playoff games". That is pretty short term and vague.

B: If "select" mean "all" (it doesn't) Cavs may play as few as 2 more home playoff games and possibly as many as 12 if the Cavs win all remaining series and the series all go 7 games. Not likely.

The costs associated with this promotion are fixed. The benefits are not quantifiable to me. Is this similar to the mascot shooting out some tee shirts with a insignificant sponsor logo on it? A non-event in my eyes and if the PPS volume and movement today is an indicator, I am not alone. Even "if" there is some very short term movement on this news, there are more substantial factors at play that leave the downside unavoidable.

We've already seen what happens when MSLP gets in near the ground floor with the UFC, Monster Energy has now displaced them with all the ring girls logos and center of Octagon. Monster Energy is now the primary endorsor while MSLP will no longer have select fighters logo'd up as Reebok has signed the exclusive for that real estate. MSLP is being pushed out the cage and left with US Wresting team.