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Friday, April 24, 2015 11:12:54 AM
Probably the margins are a whole lot better for the protein bars than any other categories of products.
I wonder what's up with the Muscle Bar though? Ist Arnold ganz kaput?
IMO, sell off that Arnold Series line to GNC, along with that endorsement.....I think that would be beneficial for all parties....Musclepharm needs the money, GNC needs a pep, the brand is getting a little too boring, and technical.
Musclepharm would probably get $40 million for the line, which is a lot more than what it put into it. GNC has invested into the line, so it makes sense for it to bring it to the next level. Arnold Schwarzenegger is a legend, and if Arnold would extend the contract for indefinite time with GNC....this line could provide the GNC brand with many positive atrributes.
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