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Friday, April 24, 2015 10:43:56 AM
Also, until MP Combat Crunch is ready for launch at all convenience stores, I see no need really for working actively on launching MP Energy Sport that hasn't been tested successfully in the market yet.
MP Combat Crunch has passed the test, and hands down, it's a huge success.
For now I would focus on the following channels for MP Energy Sport:
Smoothie King, Panera bread, Starbucks, Smash Burger, GNC, Walmart, etc etc....it wouldn't cost that much getting in there, and the exposure would be better than small convenience stores.
Small convenience stores would work when the drink already penetrated the above mentioned channels.
Large convenience stores got more space, and thus less fees associated with getting in to them...and more room for new brands, so they would be ideal channels to launch the brand in.
Launch where there is a huge nationwide audience, and where the cost of launch is low.
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