With reviews, the top spots are usually reserved for affiliate partners and paid advertisers! You can see the ADs for the top brands on the website, also look for tracking codes. Those top spots are not what I see as popular brands in the UK. Competitors can also post negative reviews. I wouldn't base market position or put any faith on what is displayed on review sites. Too much manipulation.
Beware of the famous statement of ignorance "If it's posted online then it must be true."
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